-
Defined Tekika’s art direction and positioning pre-launch
-
Led launch event marketing design and curation
-
Activated Web3 communities through partner campaigns
-
Drove social engagement through the launch event
Tekika
Go-To-Market Design & Strategy
Tekika
Go-To-Market Design & Strategy
Results
CONTENT CREATION
Helped define Tekika’s visual and narrative direction from inception, establishing a cohesive and credible dystopian world.
CAMPAIGN EXECUTION
Led artist search and outreach, securing Mute, a globally exhibited illustrator who aligned with the project and continued across multiple seasons.
CONTENT CREATION
Led event marketing design, video production, and community partnerships, driving a complete ticket sellout.
CONTENT CREATION
Designed screens and curated the digital art gallery, driving early whitelist sellouts and rapid growth of Discord community.
